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  1. imnew Marvel Spider-Man Multicolour Bend And Flex Action Figure Toy E7335 by Spider-Man
    Marvel Spider-Man Multicolour Bend And Flex Action Figure Toy
    £9.99
  2. imnew Peppa Pig Multicolour Grow & Play Rebecca Toys PP103 by Peppa Pig
    Peppa Pig Multicolour Grow & Play Rebecca Toys
    £9.99
  3. Playmobil 70049 City Life Ambulance with Lights and Sound 62PC Playset 70049PM by Playmobil
    Playmobil 70049 City Life Ambulance with Lights and Sound 62PC Playset
    £49.99
  4. onsale Action Man Pilot Deluxe Action Figure ACR01300 by Flair
    Action Man Pilot Deluxe Action Figure
    Special Price £20.99 Regular Price £24.99
  5. onsale Action Man Sailor Figure ACR02200 by Flair
    Action Man Sailor Figure
    Special Price £10.99 Regular Price £14.99
  6. imnew Astro Venture Space Shuttle Toy 63112Gb by Golden Bear
    Astro Venture Space Shuttle Toy
    £14.99
  7. imnew Astro Venture Space Station Toy 63113Gb by Golden Bear
    Astro Venture Space Station Toy
    £24.99
  8. imnew Avengers Hulk Gamma Grip Fists E0615 by Avengers
    Avengers Hulk Gamma Grip Fists
    £21.99
  9. imnew Barbie Blue Extra Doll With Skateboard And Kittens GRN30 by Barbie
    Barbie Blue Extra Doll With Skateboard And Kittens
    £29.99
  10. imnew Barbie Multicololur Fantasy Hair Doll Playset GHN04 by Barbie
    Barbie Multicololur Fantasy Hair Doll Playset
    £24.99
  11. imnew Barbie Multicolour Chelsea Supermarket Playset GTN67 by Barbie
    Barbie Multicolour Chelsea Supermarket Playset
    £22.99
  12. imnew Barbie Multicolour Doll Travel Toy FWV25 by Barbie
    Barbie Multicolour Doll Travel Toy
    £22.99
  13. imnew Barbie Multicolour Extra Doll In Rainbow Braids With Puppy And Car GRN29 by Barbie
    Barbie Multicolour Extra Doll In Rainbow Braids With Puppy And Car
    £29.99
  14. imnew Barbie Multicolour Extra Doll In Rainbow Coat With Pet Dog Toy GVR04 by Barbie
    Barbie Multicolour Extra Doll In Rainbow Coat With Pet Dog Toy
    £29.99
  15. imnew Barbie Multicolour Extra Doll In Shimmery Look With Pet Puppy Toy GVR05 by Barbie
    Barbie Multicolour Extra Doll In Shimmery Look With Pet Puppy Toy
    £29.99
  16. imnew Barbie Multicolour Fashionistas Doll with Wheelchair & Crimped Brunette Hair GRB94 by Barbie
    Barbie Multicolour Fashionistas Doll with Wheelchair & Crimped Brunette Hair
    £19.99
  17. imnew Barbie Multicolour Ken Fashionistas Doll With Wheelchair & Ramp Playset GWX93 by Barbie
    Barbie Multicolour Ken Fashionistas Doll With Wheelchair & Ramp Playset
    £19.99
  18. imnew Barbie Multicolour Skipper Babysitters Inc Dolls And Playset GRP39 by Barbie
    Barbie Multicolour Skipper Babysitters Inc Dolls And Playset
    £24.99
  19. imnew Barbie Multicolour Wheelchair Doll Caucasian Playset GRB93 by Barbie
    Barbie Multicolour Wheelchair Doll Caucasian Playset
    £19.99
  20. imnew Barbie Rainbow Dreamtopia Colour Change Mermaid Doll GTF89 by Barbie
    Barbie Rainbow Dreamtopia Colour Change Mermaid Doll
    £24.99
  21. Ben 10 Action Figure - Cannonbolt Omni Kix BEN47810 by Flair
    Ben 10 Action Figure - Cannonbolt Omni Kix
    £9.99
  22. imnew Ben 10 Action Figure - Diamondhead Armor BEN46220 by Flair
    Ben 10 Action Figure - Diamondhead Armor
    £9.99
  23. Ben 10 Action Figure - Evil Alien Bashmouth BEN47A10 by Flair
    Ben 10 Action Figure - Evil Alien Bashmouth
    £9.99
  24. imnew Ben 10 Action Figure - Four Arms Omni Glitch BEN49000 by Flair
    Ben 10 Action Figure - Four Arms Omni Glitch
    £9.99
  25. Ben 10 Action Figure - Four Arms Omni Kix BEN47D10 by Flair
    Ben 10 Action Figure - Four Arms Omni Kix
    £9.99
  26. imnew Ben 10 Action Figure - Heatblast Armor BEN46320 by Flair
    Ben 10 Action Figure - Heatblast Armor
    £9.99
  27. Ben 10 Action Figure - Heatblast Omni Glitch BEN46520 by Flair
    Ben 10 Action Figure - Heatblast Omni Glitch
    £9.99
  28. imnew Ben 10 Action Figure - Humungosaur Omni Kix BEN47910 by Flair
    Ben 10 Action Figure - Humungosaur Omni Kix
    £9.99
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Action figures & playsets

Games and toys stimulate not only the child's skill, but also his imagination and intelligence. When choosing for your kid, there are a few criteria to keep in mind. Psychologists are proposing you to opt for objects appropriate to the child's age and level of development.

Choosing toys is a serious assignment for parents. Too simple objects are more likely to bore the little one, and the ones too advanced will upset him

The correct choice will, however, be easier if adults take into account a few simple principles:

Beyond the continuous sophistication of toys, today's children have remained as simple as before in many ways. For example, the need to interact with parents as often as possible and to feel loved by them has remained just as important.

Especially in the first years of life, the attention of the parents and their involvement in their game, and the attractiveness of the toys is on a secondary place;

Toys and games are not just entertainment for the child, but also a means of expressing and relating to others. Childhood games help the child develop and these should give the little one the opportunity to explore, learn, create;

Learning through play is the most effective method of learning because it is not seen as an obligation by the child. Its efficiency is also explained by the fact that, in the game-learning process, more brain areas are stimulated than in any other teaching methods;

Activities that involve movement help children to learn and develop at a faster pace than those that involve the state in a place for a long time;

The game can be a good therapy way to resolve the possible inner conflicts of the little ones, at an age when they cannot realize their problems or externalize their fears.

Cartoons are not just a way for children to relax or waste their time. It can be a useful tool for learning and developing creativity. Moreover, it is said that when children have fun they learn faster and better. Animation combines them in an exceptional way both.

They bring a great contribution to:

  • Developing creativity
  • New skills and abilities
  • The motivation to learn new things
  • Speed in thinking
  • Intuitive thinking
  • Source of general culture

They do not just have the role of bouncing and maintaining it pleasantly. Many of them are educational and have characters that can serve as a moral example, from which your little one can learn a lot of essential lessons of life! Here are some heroes that deserve to be loved by your child:

  • Barbie
  • Disney Princess
  • Ben 10
  • Captain America
  • Avengers
  • Batman
  • Disney Toy Story
  • My litlle pony

 Knowing your child's preferences about cartoon characters, toys can become more special. Every time you want to buy a toy or a game, you will see that different models have appeared on the market. Almost every cartoon character has a certain range of: Bikes, Backpacks, Toys or Games with its appearance.

Toys are considered by psychologists as social tools through which the little ones explore the world. In order to accomplish this mission, it is very important for parents to diversify and get out of the area of one child-preferred character.

We are trying to help you with some tips on buying toys, we have tried to summarize the categories of toys by the age of the little ones.

It is very important not to leave the child unattended sharp objects, standard scissors or things with which he can injure himself or others.